Etnies X Magenta

Two French-skater owned brands have joined together to create a footwear and apparel collection celebrating mutual rider, Koichiro Uehara. It only seems appropriate for the collaboration to be influenced by Koichiro’s Japanese homeland. etnies & Magenta placed the collection’s design focus on paying homage to old world Japanese culture and it’s traditional artwork. Exclusive for this collaboration, Magenta developed a logo combining etnies and Magenta imagery into a unique design expressive of both brands. Collection design details include characteristic heavy brushstrokes & traditional Japanese imagery.

The etnies x Magenta collaboration collection (Leads jacket, Scout and Marana Vulc) is now available at finer skate shops across Europe.